Articles

In some ways brands are like people. Via social media we can interact with them, put forth our ideas, offer suggestions and make comments. And like people, a brand personality can evolve and develop, adding other dimensions through social interaction.

Brochures and advertising can project your personality and values but it is a one sided form of communication, whereas social networking can be used to represent and extend your brand in a more personable way. Your potential customers can converse with you and discover more in depth and current information. They can experience your company in a different way. You, as a business, can also gain insights into your customers, how they think, and respond to things. It is a way of receiving feedback, which can be risky but it’s also a great way to improve, adapt and enrich your brand.

Here are some things to think about when representing your company through social media. Before you proceed, be aware of how you want to portray your company in your messages, images and opinions.

• What does your company stand for?
• Are you communicating with your target audience in mind? What do they want to see and hear and
  is it relevant and meaningful to them?
• What is the benefit you offer; entertainment, information, education?
• Make sure your discussions align with your company values and any images capture the essence
  of your business. Are they sending out the right message?
• Make sure that you send the same message on and offline
• What is your core theme?

Remember, consistency is the key when producing any promotional material