Liquid Creativity

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Creating a good impression on-line

Today a website is like a virtual office and where potential customers get their first impression of your business. Previously customers made their buying decisions based on a meeting, viewing a product sample or by visiting your office or showroom. Now decisions and opinions are formulated by a simple Google search, so your message and presence on the web needs to be memorable and capture the essence of your business effectively.

A website starts with the homepage

When a potential customer lands on your website, they need to get a quick understanding of your company and your offer. You only have a few seconds to engage the visitor. People are looking to get a solution to a problem, so you need to think about what problem you’re solving with your product or service and state this in simple terms on your home page. Don’t try to put too much information on this entry page.

 

For example Facebook’s homepage is very clear with their offer and message:
“Facebook helps you connect and share with the people in your life.”


Good navigation is crucial

All other information should flow from the home page. Think about the information people are looking for, what questions they may ask, then make it easy to locate the answer. This may be as simple as… How do I find contact information? How do I ask for a consultation?

A website not only needs to look good and connect with customers but it also needs to be easy to use, quick and intuitive. The most effective way to achieve this is to have it done properly, involving the specialist services of a designer, information architect and a technical developer. Although using these services may be a little more costly up front, it will pay off in the long run by ensuring the site is more attractive to potential customers, is more efficient, has better functionality and is more flexible when you want to make changes or updates.
 

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