Workshop Outline

What you will gain from this workshop

• An understanding of the real meaning behind
  the word ‘branding’
• An understanding of why branding is
  fundamental to business growth
• A competitive advantage for your business
• A perspective on how people perceive
  your company  
• How to sell on value, not price
• The most effective way to attract
  your best customers
• How to capture and project the essence
  of your company
• How to leverage branding to create better
  value in your business

This workshop covers

• What is branding?
• Ways to start developing your own
  strategic brand
• Techniques for influencing the perception
  of your brand
• Why a review of your brand is important
• Why customers connect to certain brands
  and others don’t!
• How to differentiate yourself from your competitors

Who should attend

This workshop will be of benefit to business owners, brand managers, employees, business startups, marketing managers.

How it will work

This workshop will be facilitated by Sue Palmer.
With 18 years experience running her own design
and branding company, Liquid Creativity, Sue developed this workshop series after identifying
a real need for a simpler way to explain branding.
Sue is passionate about helping businesses
connect, bond and build lasting relationships
with their customers.