Liquid Creativity

Word document templates

Application - Word document Templates Folio

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ESRI Australia

A company’s most valuable asset
is its brand

Often when Word documents are created, all the emphasis is on the content. Presentation is not even considered. But documents like  reports, letterheads, forms, publications and proposals all form part of a company’s marketing material. The presentation of these documents is important from both branding and communication points of view.


Clear communication

Clear communication allows the reader to digest and absorb information so that your key messages, statistics, findings and reasoning are understood. All this information, when considered and designed, can make a difference to the reader’s comprehension and ability to navigate through points of interest or relevance. If this information is unclear or the presentation is lacking in interest, it won’t absorb the reader or stimulate and motivate them to read further.

Making your Word document more readable

When designing Word templates, especially lengthy documents, there are ways to create more interest and easy navigation:

  • You can create a hierarchy of information using different sized headings, larger pull out captions
    or introductions, or colour.
  • Sections can be separated using colour and graphic design to break up the documents
    for ease of use.
  • Headers and footers can also be designed
    to help navigation.
  • Charts and graphs can be designed in the same style and colours as the rest of the document.
  • Original illustrations and professionally shot
    images from photo libraries create interest, can add personality, colour and help to support your messages 

Design of Word templates

Word documents, forms and letterheads can be designed and created as a template for all staff to use. This means that documents stay consistent in their style, layout and branding. When there are no templates, staff send out Word documents that are not correctly branded and often quite unprofessional with no structure. Often the company logo is used incorrectly and stretched or distorted. This can be very detrimental to your image and brand.


The importance of branding

Every piece of marketing collateral that is created for internal and external use needs to reflect your brand. This means that the personality of your company, whether fun, innovative, stylish, or maybe corporate, needs to be reflected in the use of imagery, colours, layout, typefaces and graphic design. 

When your audience or staff view any of the company collateral they need to instantly recognise that it is part of a suite of familiar material. Staff will add a sense of pride in their presentation and work. The more you educate your clients about the values, messages and look and feel of your company, the more they will remember and trust you.


How to get started

Your main aim with your Word documents, forms or letterhead is to consistently represent your company brand and create a very professional suite of support material for staff to work with.

At Liquid Creativity, we specialise in emotive branding. We help businesses connect with their audience by creating a verbal and visual message that is emotive and evokes a response. We also help you to present all your documentation professionally, inline with your brand and visually target your audience.

Liquid is a Melbourne based design and branding company that can create a brand to grow your business. We are conveniently located close to the CBD in Melbourne. If you want a graphic designer who can work with you as a true creative partner in your logo and brand design, get in touch today.