Hold the viewer's attention so they identify and connect with the message, lifestyle and emotive cues in the imagery and communications.

Screensaver design is a great way to promote your product or service. A screensaver can just use your logo, or it can be something more comprehensive that tells a story about your company's values, personality, promotions and benefits.

Reinforcing the brand

A screensaver can be used to reinforce your brand internally to your staff, to educate customers about the brand. Your staff walk and talk your brand, so the more they understand how you want the company to be represented, the stronger the brand will be. For example, if your corporate colour is a particular shade of blue and this is reflected in your screensaver design, then constantly seeing the same colour will reinforce the connection between this specific colour and your company. 

Simple and clear communication

People won't spend long looking at a screensaver, so it's important to keep them clean and simple, with minimal text. Let the graphics and imagery tell most of the story. 

Emotive imagery is a great way to connect to your audience. Whether the screensaver is designed for staff or your customers, think about how you want the audience to feel. Do you want them to be inspired, excited, hopeful, at ease? The way you communicate to your audience determines how they will respond to your message.

Make sure the words enhance the emotive imagery, as this will add intensity and passion to your message. Keep the text short and punchy so people can read grabs as they walk past. The text should also be large enough to be read from a distance.