Liquid Creativity

HTML email templates

Application - HTML email templates Folio

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ESRI Australia

Communication is the key to making customers happy

HTML email marketing is an ideal way to keep in touch with your clients and customers. It can take the form of e-postcards, special promotions, event invitations, new product introductions or notifications about company changes.


The importance of branding

Email marketing is another way to promote your brand. Effective branding is all about repetition: the more your customers see your brand, the more they will remember it. Companies market themselves consistently, not only to promote new services and products but also to educate people and create brand awareness. We are all exposed to so many brands wherever we look that to stand out from the crowd, your branding needs to consistently send out the same look, feel and message. 

If Virgin suddenly sent out a promotion using yellow rather than red, this would be confusing to the customer. They have cultivated brand awareness and recognition through constant use of the colour red, which is now synonymous with their brand. Virgin advertisements or promotions are easily recognisable due to their consistent format, style, colour, fonts and tone. 

Email marketing is a perfect way to remind customers who you are, what you specialise in, and what promotions you're offering. It serves as a constant reminder of your brand. You may be sending out that marketing email at the very moment when your customer needs your product or service. They may be thinking of using one of your competitors, but because your email puts you at the front of their mind, they contact you.

Emails to customers don't have to be a hard sell. They might just involve updating your customers with relevant information about your industry. This builds trust and loyalty, as the customers know they will always be informed and up to date and you have their interests at heart.


Creating a template for your marketing emails

It's good to create a template for your marketing email to ensure it's consistent with your brand. Templates can be quite generic so you can use them for different marketing campaigns. 

Design a format that includes:

  • a header that remains in the same format for each edition
  • contact information
  • edition number or month
  • unsubscribe button
  • privacy policy
  • link to your website
  • main information, promotions and articles in the body of the email

The text can be updated for each email. You may create one header for promotions and another for invitations, but give them the same look and feel so that it is obvious they are both from your company.


Why use email marketing?

  • It's a great way to measure and track the impact of emails. You'll be able to see how many customers open them and who clicks through to your website for further information.
  • You can understand what customers are interested in and determine what information you should include in future email campaigns. You can track which topics will drive results. Being able to access information on who opens and clicks on links is helpful to find out what information interests and engages customers.
  • Regular communication to your customers helps to build and reinforce your company image. The emails provide a reminder to customers about your services and products.
  • It helps instil loyalty.
  • You have the ability to alert clients to urgent issues, last-minute promotions, available rooms for accommodation, and one-off-deals.
  • It's a way to contact customers and drive them to your website or to sign up for your newsletter


The next step

The end result is that your customers will be educated about your message or offer, and reminded about your branding, graphic design and imagery. They will be inspired to learn more and will contact you by phone or the web.

Using professionally designed marketing emails as part of your total marketing campaign will create a good impression of your company. This will lead to more contacts, sales and referrals. Whether your business is international, national or based in Melbourne, Liquid can create a brand that can grow your business in print and on the web. We are conveniently located close to the CBD in Melbourne. So for a graphic designer who can work with you as a creative partner on your HTML emails, get in touch today.