Liquid Creativity

Style Guide Design

Application - Style guides Folio

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ESRI Australia

A brand, an image, and an identity are built over time with a sustained expert effort based on a consistent approach and a strict adherence to a focused core message.

A corporate style guide can be printed and kept in
a folder, or published digitally in PDF format. It acts as a guide for all employees, graphic designers, corporate partners and advertising agencies, whenever they're working with the company brand. 

Graphic designers and brand specialists create a brand around extensive research and consideration. For a brand to be effective,
it's essential that it doesn't change. A brand needs to be represented the same way over and over again. If a brand is suddenly represented in a different way (for example, a red logo suddenly becomes blue) the audience becomes confused and the strength of the brand diminishes.
Repetition and consistency is the key to branding.

The style guide is like a bible for your brand, and will detail exactly how to use every element in different circumstances. It will detail colour and layout options for different media, containing both specifications and visual examples. It will include styles, spacing, colours, fonts, sizing, images, margins and layouts.


The following items can be included
in a style guide:

Logo

  • colours
  • formats: CMYK, PMS, Web Colour Matching, RGB
  • black and white version
  • unacceptable use
  • preferred backgrounds
  • usage on promotional products and clothing

Typefaces

  • The main corporate colours and secondary colours.

Colour Palette: The main corporate colours and secondary colours.

Approved Images:   Making sure that images that are used for online and print collateral are used correctly.

Business Cards:  This includes layout, margins, guides, fonts, sizes and printing.

Tag Lines:  Including where to use, fonts, colour and size. Letterhead & Follower - Specifies page margins, logo, fonts, positioning, text sizes, creating and printing soft and hard copy letterheads

    Website:  Logo, fonts, headings, margins, photos and guides

      Labels:  Logo, fonts, margins, and guides

        Envelopes (all available sizes) - Logo, fonts, margins, and guides

          Powerpoint presentations

          • internal and external use
          • cover and content page design
          • templates and demonstrating how to use them
          • examples of page layouts with indicative images

          Available promotional material for staff:

          • presentation folders
          • brochures
          • flyers
          • greeting cards and invitations
          • 'with compliments' slips
          • posters 

          Fax - logo, fonts, margins, and guides, sizes and included template 


          How to get started

          Liquid Creativity can guide your company through the process of creating a style guide for your brand. We specialise in all aspects of branding to help businesses connect with their audience through the personality of their brand. A brand needs to be thoroughly considered, researched and understood before proceeding with the graphic design of any collateral. The style guide is the end result of this process. Give us a call for a consultation.

          Liquid Creativity is conveniently located close to the CBD in Melbourne. Whether you're a local Melbourne or national company, Liquid can help you create a brand that can grow your business in print and on the web. If you're looking for a graphic designer who can work with you as a creative partner in your style guide design,
          get in touch today          .