Liquid Creativity

Point of sale displays

Application - Point of sale displays Folio

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Connections are made through experiences and emotions. Know how your product or service makes customers feel.

In-store forms of advertising like point-of-sale displays are a great thing for businesses, especially product-based businesses, to add to their advertising mix. 


Benefits of in store point-of-sale displays

Point-of-sale displays come in a wide range of styles, including lighted menu boards, ceiling or shelf danglers, floor displays, posters and banner stands, and counter displays. Their function is to guide customers through a retail shop, draw their attention to new products, sale items or specific brands, and drive sales. The benefits of this type of display include:

  • Helping customers make informed buying decisions
  • Encouraging impulse buys
  • Increasing sales
  • Reinforcing a brand


Displays and how they drive sales

If you’re a product manufacturer, you can drive sales by providing standalone displays to retailers. This enables you to manage the branding of the display and make sure your look and message are consistent from store to store. 

When customers are looking at a shelf filled with different products, they’re likely to purchase the brand with a sign highlighting additional information, benefits or offers. They're more likely to remember the brand because it stands out from the competitors. If you want to highlight a particular product that’s on sale, new or improved, shelf signage can attract customers’ attention.
 

The importance of branding and consistency

Customers should always have the same experience looking at a display that features your brand. They should recognise your brand whether they see your website, your packaging, or any of your point-of-sale displays. The more you educate your clients about the values, messages, and look and feel of your company and product range, the more they will remember and trust you.

If you deviate from your core branding elements - colour, illustration style, typography and message - your brand will get diluted and consumers will get confused. For example, Apple always uses very clean, crisp, white displays, with the same typography and minimalist look. These graphic design attributes create a stylish, contemporary, sophisticated feel. One reason Apple customers are devoted to their brand is that the point-of-sale branding is as carefully designed as the products. If they were to change any of these design elements, they would lose the trust of consumers.


How to get started

Your point-of-sale displays should create brand awareness and recognition of your product. Professionally designed displays will help make your product stand out and reinforce positive impressions of your brand, leading to more sales and referrals.

Whether your business is national or based in Melbourne, Liquid can create a brand that can grow your brand through point-of-sale displays or through other print and web applications. We are conveniently located close to the CBD in Melbourne. So for a graphic designer who can work with you as a creative partner on your point-of-sale displays, get in touch today.