Design is a vital component of Victoria’s economy, contributing $7 billion annually, employing more than 76,000 Victorians and accounting for over $300 million in design-related exports.

'Good design is a lot like clear thinking made visual' - Edward Tufte

Graphic designers consider much more than just the aesthetic qualities of a job. The foundation of graphic design is the strategic approach behind the concept. Before even considering the creative ideas, the initial fundamental step in graphic design is fully understanding the client; their needs, vision, values, audience, strengths, core message and positioning. This internal and external analysis of the organisation creates a framework to communicate effectively with their audience.

The thinking behind design

Successful graphic design is all about clarity of communication. The process involves defining, planning and shaping a message so that it's easily understood by the intended recipients. Design is about solving problems and lateral thinking. It's about being aspirational, engaging and connecting with people on an emotive level. Most people buy based on emotion, so the more a designer can understand the customer's needs and wants the more they can connect with them through design.

A boost to business growth

The strategic direction is considered from a business perspective. Graphic design can help a company, product or brand stand out, create a competitive advantage and improve their bottom line.

The core of graphic design

Once the strategy and direction is established, the core elements of information design are considered: typography, readability, consistency, hierarchy and aesthetics.