As we become a more visual society, people not only expect high-quality graphic design and branding, but expect the graphic design to reflect the values and selling points of the business.

A corporate invitation sets the tone of the event you are promoting. The look and feel should be appropriate to your event, whether it's a corporate conference, seminar program, launch or celebration.

A corporate invitation plays an important role in your marketing as it not only tells your audience about the event, but also reflects the personality of your company and brand. Every piece of collateral your company produces is a reflection of your business, so it should always target your core market and be consistent with your branding.

With this in mind, here are some tips for organising your next event and a corporate invitation to match:

1. Reflect the atmosphere of the event
in the invitation

A corporate style of invitation may be the most appropriate for a conference. But for a celebration, try to keep your core branding elements but be more imaginative about things like shape, folding, stock, finishes (embossing, foil stamping, gloss or matt varnish...) and graphic design.

 
2. Stand out and be remembered

Designing and producing a corporate invitation is an opportunity to stand out. If you're promoting a new product, do something different and be remembered for your creativity and innovation. This is branding! If you want to convey style, quality, innovation, colour, technology, then represent these qualities in your invitation. A corporate invitation doesn’t have to be on white card. Coloured, metallic or textured boards and even plastics can look great.

Also, when you capture people's interest by doing something different, they won't just be more curious and excited about attending; they'll also talk to colleagues about the event. Word of mouth is the best form of marketing!