Liquid Creativity

Conference or exhibition displays

Application - Conference or exhibition displays Folio

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ESRI Australia

In a business world where there is little perceived difference between products or services, graphic design creates that differentiation

When you exhibit at a corporate conference, exhibition or trade show, your branding plays a crucial part in how potential customers perceive your business.

 
Getting your message across quickly

The design and graphics on your display panels must capture the attention of your audience very quickly. Conference and trade show attendees want to make the most of their time. As they walk past your stand or conference display, or see it from a distance, you need to get your message across in a matter of seconds to draw their attention. The graphic design concept must be captivating and simple so the passer-by understands your offer and is inspired to come
and talk to you.

 
The power of emotion!

Your presence at conferences plays an important role in your marketing. Your conference display or stand must effectively communicate the personality of your company, who you are, what you do, your offer, and how your can help your audience.

Emotion plays an important part in this communication. Consumers buy goods and services based on how the purchase makes them feel. How will it add to their life? Will it make life more fulfilling, more relaxing, more enjoyable, more comfortable? Your visuals need to reflect this feeling to stimulate the consumer’s desire.

Once you know your target audience and understand what motivates and inspires them, the graphic design or graphics can appeal to these emotions. By creating an aspirational lifestyle around your product or service, you'll find that you connect with your audience.

You can do this with large, captivating and emotive imagery as well as the colour, shape, style, materials and overall personality of your display.

If you want to convey style, quality, innovation, colour or technology, then represent these qualities in your conference display. All these visual messages reinforce your brand, and it's the appeal, messages and recognition factor of your brand that will sell your product or service.

The importance of branding and consistency

Branding works best when a graphic designer creates the brand, and then applies the agreed
look and feel throughout your marketing material.

Every promotion you produce, whether a two-dimensional brochure or a three-dimensional conference display, should represent your brand in a consistent way. The branding and feel of your stand should be the same as that of the marketing collateral displayed at your exhibit.

Make sure you have a strong call to action.
This may take the form of handing out a brochure, promoting your website, collecting names in order to follow up contacts after the conference, or maybe carrying out a survey with a prize to gain information about your customers. Whatever additional marketing you use, it should be branded consistently with your conference display.

Your company logo and slogan should be very prominent and - depending on the size of your conference display - should be repeated for maximum recognition and recall. The colours you use in your exhibit should be consistent with your brand.

Potential customers should have the same experience whatever company collateral they're looking at. The more you educate your clients about the values, messages, and look and feel of your company, the more they'll remember
and trust you.

 
How to get started

The main aim of your stand is to inspire people to learn more about your company so that they become loyal and passionate customers.

At Liquid Creativity, we specialise in emotive branding. We help businesses connect with their audience by creating a verbal and visual message that is emotive and evokes a response. We can help you with the graphics for your trade show displays, exhibition stands, advertising and marketing displays, and lightboxes.

Liquid is a Melbourne based design and branding company that can create a brand to grow your business. We are conveniently located close to the CBD in Melbourne. So for a graphic designer who can work with you as a creative partner on your conference or exhibition displays, get in touch today.