Liquid Creativity

Advertising

Application - Advertising Folio

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ESRI Australia

Keep your advertising design
simple and emotive

Any advertising you do should be in keeping with your brand. Creating a recognisable brand is the key to selling and the core of advertising design.

 People buy something after seeing an advertisement because they see themselves feeling better and more satisfied. The art of creating the desire to buy consists of appealing to the customer’s desire to attain a particular lifestyle. Show the customer the lifestyle they can attain, stimulate their desire, and you will sell more product.

 Consumers often buy things not because they absolutely need them, but to achieve a feeling or to enhance an experience. They are looking for the extras that make life more fulfilling, more relaxing, more comfortable, more enjoyable. Advertising is how companies communicate these emotional fantasies, promises and rewards to the consumer.


Advertising design: tips to consider

  • What is your company message or point of difference? What do you want to achieve from this advertisement ? Who is your audience?
  • Create the headline. Keep it emotive, short and powerful. It needs to strongly reinforce the visual message.
  • The main body copy needs to talk directly to your audience in their language and tone. It might be a cheeky, fun, technical or educational tone depending on who your target market is. The more you know who your ideal client is, the more you can target their desires, wants and emotions. Make sure your offer is believable.
  • The illustration or photograph needs to make an impact as well as clearly communicating the product or service.

More advertising tips...

  • Make sure you have a call to action in the advertisement. This could be in the form of a phone number, website, promotion or limited deal.
  • Make sure your branding (look and feel, colours and messages) are consistent with any other material you have produced. Consistency is the key to branding. Make sure your audience gets the same message every time they see any marketing material from your company.

 
The importance of branding and consistency

Branding works best when a designer creates your brand and then applies the agreed look and feel to all your marketing material. The branding for your advertisement should be consistent with your brochures and flyers, your website, and any other collateral. Your call to action may refer to a brochure download; people should have the same experience as when they look at your advertisement. The more you educate your clients about the values, messages, and look and feel of your company, the more they will remember and trust you. 

 
How to get started

The main aims of advertising design are to inspire your prospective customer, help them learn more about your business, and make it easy for them to contact you by phone or the web. At Liquid Creativity, we specialise in emotive branding. We help businesses connect with their audience on a human level by creating a message that is emotive. 

A professionally designed advertisement or campaign will send a positive message about your company, which leads to more contacts, sales and referrals. Whether your business is international, national or based in Melbourne, Liquid can create a brand that can grow your business in print and on the web. We are conveniently located close to the CBD in Melbourne. So if you want a graphic designer who will work alongside you as a creative partner in your advertising design,
get in touch today.