Brief: To design a catalogue that communicated the tradition, quality and health benefits of this established German brand.
Solution: Liquid designed the cover on an embossed recycled stock, reflecting the brands commitment to high-end detail, quality and sustainability. Emphasis was given to product photography, along side stylised didactic illustrations to communicate the health benefits of the shoe.
Result: Retailers were excited about the new selling tool and keen to place the catalogue in-store. Australian customers now have a better understanding of the Birkenstock story, as well as the brands commitment to quality and health.
- Birkenstock Store Manager
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