Liquid Creativity

Brief: To design a catalogue that communicated the tradition, quality and health benefits of this established German brand.

Solution: Liquid designed the cover on an embossed recycled stock, reflecting the brands commitment to high-end detail, quality and sustainability. Emphasis was given to product photography, along side stylised didactic illustrations to communicate the health benefits of the shoe.

Result: Retailers were excited about the new selling tool and keen to place the catalogue in-store. Australian customers now have a better understanding of the Birkenstock story, as well as the brands commitment to quality and health.

The Birkenstock Booklet is an incredibly high quality piece of marketing material for both our brand and product.

 - Birkenstock Store Manager

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• project management
• catalogue design
• advertising
• art direction
• illustration
• copywriting

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