Liquid Creativity

Brief: To build a profile for the 2011 National Championships and boost ticket sales through campaigns that appeal to members and the wider community. Deliver an event experience!

Solution: To capture a festival essence the event was themed ‘THE SHOW BEGINS’, successfully shifting the emphasis from it being simply another sporting contest to an adrenaline charged spectacle. A sense of drama was created with vibrant, colourful photos and striking graphic elements consistent with the event logo brandmark.

Result: Early indicators show that Gymnastics Australia will experience considerable growth in annual ticket sales for the National Event Series with the first three events generating an increase of greater than $20k.

The Show Begins’ pitch captures everything Gymnastics Australia hopes to achieve through the 2011 National Event Series. The initial impact of the brand has extended beyond generating interest in the events. It has influenced a cultural shift in the way gymnastics events are delivered in Australia. It is the perfect teaser for what lies ahead.

Alistair Edgar,
National Events Manager,
Gymnastics Australia.

Services used 

• branding
• name development
• logo design
• project management
• design forms
• advertising
• website
• merchandising

• Branding services
• Branding articles
• Free branding strategy