It shows the power of the Apple brand when a company releases a product with such high expectations. Their previous big release of the iphone was such a huge success that the benchmark for this new product was so high.

With all the hype around the release of the ipad, there has been a continuous stream of comments posted over the web. Supporters of Apple products all appreciate the company’s core brand attributes of design, technology, innovation and simplicity. Although there are very mixed reviews, the true brand advocates seem to be as passionate as ever about the new technology even though some have not physcially seen or used the ipad. Based on Apple’s track record they are certain it will be great. They feel assured that Apple always knows what they’re doing and they have a great track record. Such trust! That really shows the power of Apple’s branding.

Illustration is a great way to help tell a story around a brand. At a glance, the illustration creates a sense of personality and character. It is a very effective way of communicating especially for packaging design where shelf appeal and a point of difference is essential.

Firstly a brand consultant will determine the concept behind the product. What is the core message they want to convey. Illustration helps bring this message to life, develop the story and create emotive visuals that can engage in a way that is sometimes more effective than words or photography.

An illustrator can add a touch of quirkiness, cuteness or create a looseness or unstructured feel around a brand. A sense of fun has been captured on the packaging for Asda’s milkshakes with illustrations in the shape of a strawberry and chocolate but with the personality of a cow.