The Japanese definately put an importance on design. Not only do they carefully consider their packaging but they are also using barcodes as a design feature. They are used on most products for sale, so why shouldn’t they look good and be memorable?

A japanese company called Design Barcode, have innovated the way barcodes can be seen, while still keeping to the Barcode standards. The designs often have a quirky twist relating to the brand. They create interest rather than being a functional and unwanted addition to a package design.

How clever is Design Barcode, creating a niche in the design market. They have also trademarked their idea. Best of all, they have created through the use of design, another point of difference for brands.

Branding for a business is not just about the visual identity of their collateral it is also about the initial impressions when you enter their space. The design of these office interiors gives an impression of the company you will be dealing with. The impression is they care about detail, contemporary design, have innovative and creative ideas. Not only is this beneficial for clients but also creates a great working environment for staff.

These companies have created a statement. You walk into their space and the experience immediately creates trust and enthusiasm to work with them. It’s a talking point and a story that people will pass on.

Seattle is a city that attracts creative people and companies. Innovators choose this city to relocate as they want to be around like minded people and leave traditional values behind. The city has an abundance of creative artists, innovators, people with big ideas with forward thinking attitudes. With a population of only 600,000 people, Seattle is home to some big brands like Boeing, Starbucks and Microsoft.

Residents believe that their inspiration comes from the surrounding natural environment. Green space in the city has been considered in the master plan of the city. The plan included a park or playground close to every house. An inspiring city for anyone who is creative.