Pyeongchang, South Korea will hosting the XXIII Olympic Winter Games in 2018. Back in May, the PyeongChang 2018 Organising Committee introduced the emblem for the games. The logo is inspired by Hangul (the Korean alphabet) and the oriental philosophy; heaven earth and the harmony of people. The open square emblem symbolises the open space were people can come from around the world together and celebrate. It is also inspired by snow, ice and the star of winter sports. The colours used for the logo were not only inspired by the Olympic rings, but the Korean 5 cardinal colours. Attached at the bottom is a very generic sans serif logotype.
The use of straight lines is very minimal and clean. These graphic elements are used on all their marketing collateral. As a collective, the brand becomes very recognisable. When the elements are animated it shows how welcoming, playful and energetic the event will be