Are you trying to think of new ways to brand your product or service? Here is a novel way of engaging with a customer and linking the product to a need… If you are tired, try our coffee! It may take the user a bit of time to work it out, but when they do, the brand association of their coffee linked to more energy, is stronger and more memorable.
As part of the Bye Bye Red Eye campaign by Douwe Egbert, a coffee machine was placed in South Africa’s International Airport. The machine did not accept cash and only served coffee to those who figured that they had to yawn to earn their free coffee.