Back in June, Mozilla revealed a simplified logo for the Firefox logo, its first since 2009. Mozilla stated that the simplified logo was ‘created specifically with the mobile in mind’ and ‘it’s been optimised to be crisper and cleaner’ for smaller screens. It’s pretty much a more simple design in terms of colours, detail and shape. One of the noticeable difference is that the globe is no longer super glossy and has a softer deeper colour. The fox has less detail in it’s fur and the colour is lighter, it’s arm now extends from it’s shoulders instead of under its chest.
Simplicity is the key to effective communication. A company needs to continually assess their design effectiveness. One of the reasons why they need to do this is due to the increased use of mobile devices. Consumers are accessing information on smaller devices and therefore the information, imagery and graphics are smaller to view. Simplicity of graphics has always been more a more effective way to design, but now it has become even more essential as the detail gets lost when viewed on such a small scale.