An advertisement in Berlin for the all-new 2012 Audi A7 Sportback looks fairly normal—except it was created with spray paint and takes up 10,800 square feet. Translated to English, the billboard reads, “Nothing is more inspiring than a blank sheet of paper. It is the opportunity to create something unique.”

This is a grand example of the advertisers ability to think laterally to engage and attract it’s audience. In this case it is the process of creating the billboard that underpins the campaign message, engaging us through it’s brand story – going beyond a simple printed outcome.

The printing industry is very competitive and are challenged to find a point of difference to promote their company. This letterpress printer in the UK wanted to showcase their specialty method of printing, of inking raised type and pressing into soft paper using vintage equipment. It was the common form of printing back in the mid 15th – 19th century.

Glasglow Press wanted to demonstrate to customers the potential of letterpress printing and its tactile qualities. The company’s strategy was to commission a graphic designer to develop a creative piece to showcase different techniques. The result is a beautiful pack of music-themed cards, using different types of paper and a range of printing techniques such as die cutting and metallic foil. The cards are packaged in concertina folded translucent paper. The graphic elements and packaging are simple and effectively designed to create a piece that the customer would keep and show others.

This promotional piece acts as an educational tool on letterpress printing but also raises the profile of their company brand. This piece showcases their creativity, attention to detail and skills.

Seattle is a city that attracts creative people and companies. Innovators choose this city to relocate as they want to be around like minded people and leave traditional values behind. The city has an abundance of creative artists, innovators, people with big ideas with forward thinking attitudes. With a population of only 600,000 people, Seattle is home to some big brands like Boeing, Starbucks and Microsoft.

Residents believe that their inspiration comes from the surrounding natural environment. Green space in the city has been considered in the master plan of the city. The plan included a park or playground close to every house. An inspiring city for anyone who is creative.