An advertisement in Berlin for the all-new 2012 Audi A7 Sportback looks fairly normal—except it was created with spray paint and takes up 10,800 square feet. Translated to English, the billboard reads, “Nothing is more inspiring than a blank sheet of paper. It is the opportunity to create something unique.”
This is a grand example of the advertisers ability to think laterally to engage and attract it’s audience. In this case it is the process of creating the billboard that underpins the campaign message, engaging us through it’s brand story – going beyond a simple printed outcome.