Branding for a business is not just about the visual identity of their collateral it is also about the initial impressions when you enter their space. The design of these office interiors gives an impression of the company you will be dealing with. The impression is they care about detail, contemporary design, have innovative and creative ideas. Not only is this beneficial for clients but also creates a great working environment for staff.

These companies have created a statement. You walk into their space and the experience immediately creates trust and enthusiasm to work with them. It’s a talking point and a story that people will pass on.

Posters are normally one dimentional but this poster series takes graphic design to another level. Not only are they well designed, the material used to print the graphic has been chosen based on the sound it makes. The fire image is printed on a paper that crackles, the typewriter uses bubble wrap which clicks. It’s such a great effect and clever idea, perfect for promoting a Brazillian sound company. The company, Saxofunny, have created a memorable promotional piece. Their copyline ‘Every image has a sound’ also reflects the interactive concept.

The market for high quality extra virgin olive oil is very competitive but Robinvale Estate found a way to position themselves a bit differently with their product range. This family operated business found that the demand for quality oil lessened over the years and they needed to add value to their product range in some way.

The marketing manager decided on a fresh approach, create a variety of flavoured olive oils using fresh fruit and herbs. They diversified their production from just olives, into other varieties of fruit and vegetables. They also branched out into flavoured salad dressings with combinations like balsamic and oregano, lemon and verjuice.

By targeting and appealing to the domestic market, their sales are very strong. The graphic design used on the label also has a very fresh appeal and captures the lightness of the oil and the lemon and garlic flavouring. Sometimes strategic thinking can allow you to step away from your competitors and be known for something unique.

The packaging for this take away range of prepared dishes has been designed for the Spanish market in Barcelona. They’ve created a range of products with a creative concept behind the branding… a picnic theme! Unlike most take away packaging this brand is very distinctive and memorable as the design uses graphic elements from a picnic, like napkins and baskets. The texture of these materials are used as a design feature and a way to differentiate the contents of the packs.

The other graphic design device that  ‘delishop’ uses effectively and consistently for all their branding is the bar code lines above their logo. The consistency of design and layout ensures that these take away packs are easily recognised and stand out from their competition.

Adidas have got a sales strategy for the next five years based on brand success. The ceo of Adidas, Herbert Hainer said ‘Brand success means business success’. He realises the importance of consumer perceptions and wants to be seen as a brand leader with desirable products. Their focus to grow the business is based around using new media and interactivity.

Their market includes China, Russia, India, Latin America, UK, India and North America. Their core audience are the huge number of students in America. This will be their focus, to increase sales in their own territory. Herbert wants to ‘win over the hearts and minds of high school kids’ and his strategy is to engage with them through emotive branding. His ultimate goal for the future is to be the sporting product leader in the world.

Adidas creates stories through their marketing around renowned athletes and ordinary people, rising above their impossible challenges every day.  This theme is based around their slogan, ‘impossible is nothing’.