Not only does the design of this watch look cool, but the packaging design has been considered for both its look and functionality. The brand, Nooka, has cleverly created a point of difference with their packaging design for their product – the watch container can also be used in the microwave to heat up food, along with any other uses you can think of. The simple, elegant design is made of cooking grade silicone so it looks great as packaging as well as a simple addition to your designer cookware. The packaging design beautifully reflects the shape, colours, material and style of the watch.

Design is a great way a company can add value and create a point of difference. What a great marketing and branding strategy, being able to sell a product based on multiple uses.