Seattle is a city that attracts creative people and companies. Innovators choose this city to relocate as they want to be around like minded people and leave traditional values behind. The city has an abundance of creative artists, innovators, people with big ideas with forward thinking attitudes. With a population of only 600,000 people, Seattle is home to some big brands like Boeing, Starbucks and Microsoft.

Residents believe that their inspiration comes from the surrounding natural environment. Green space in the city has been considered in the master plan of the city. The plan included a park or playground close to every house. An inspiring city for anyone who is creative.

It shows the power of the Apple brand when a company releases a product with such high expectations. Their previous big release of the iphone was such a huge success that the benchmark for this new product was so high.

With all the hype around the release of the ipad, there has been a continuous stream of comments posted over the web. Supporters of Apple products all appreciate the company’s core brand attributes of design, technology, innovation and simplicity. Although there are very mixed reviews, the true brand advocates seem to be as passionate as ever about the new technology even though some have not physcially seen or used the ipad. Based on Apple’s track record they are certain it will be great. They feel assured that Apple always knows what they’re doing and they have a great track record. Such trust! That really shows the power of Apple’s branding.

London’s 2012 Olympic logo was specifically designed to appeal to a young, hip audience but research indicates that the London teenagers do not respond to it at all. They actually feel insulted that the logo was designed with their interests in mind with no understanding of their culture. London teenagers are proud, they love their city and they’re savvy about branding. They’re well aware of the brands they connect with and the ones they don’t. They are embarrassed by the image the London Olympic logo is projecting of their city.