Liquid Creativity

Articles

What you say and what you show

What you say and what you show

Are you losing brand appeal?

Are you losing brand appeal?

Create experiences through branding

Create experiences through branding

Clarify your company image

Clarify your company image

The thinking behind design

The thinking behind design

Branding through social media

Branding through social media

Creating a good impression on-line

Creating a good impression on-line

Why Singapore Airlines has become an iconic brand

Why Singapore Airlines has become an iconic brand

The benefit of dual branding

The benefit of dual branding

Crumpler stands out

Crumpler stands out

Energising your product

Energising your product

Hiring staff to match your brand

Hiring staff to match your brand

Hallmark keeps their brand relevant

Hallmark keeps their brand relevant

It pays to be different

It pays to be different

How branding changed an industry

How branding changed an industry

Nowism: The current consumer trend

Nowism: The current consumer trend

Five branding mistakes to avoid

Five branding mistakes to avoid

Magnation - Getting the branding strategy wrong… then oh, so right

Magnation - Getting the branding strategy wrong… then oh, so right

How customers experience a brand

How customers experience a brand

The power of storytelling

The power of storytelling

The strength of connection

The strength of connection

What is the meaning behind a brand?

What is the meaning behind a brand?

What is the culture of your brand?

What is the culture of your brand?

Branding for the green conscious consumer

Branding for the green conscious consumer

Survey results – A common response

Survey results – A common response

The value of packaging

The value of packaging

Design in difficult economic times?

Design in difficult economic times?

Do you have a strong brand?

Do you have a strong brand?