Liquid Creativity
Articles
View information on a range of related design and branding topics.
We will continue to add to these to help inform you of trends, helpful tips, case studies and articles.
Consumers crave ‘personal meaning’ in products?
Consumers crave ‘personal meaning’ in products?
Keep your brand on track with a design audit
Keep your brand on track with a design audit
Realising the benefits of a new brand
Realising the benefits of a new brand
The art of selling today
The art of selling today
How branding added to the success of a business
How branding added to the success of a business
Measuring effectiveness of branding & graphic design
Measuring effectiveness of branding & graphic design
What you say and what you show
What you say and what you show
Are you losing brand appeal?
Are you losing brand appeal?
Create experiences through branding
Create experiences through branding
Clarify your company image
Clarify your company image
The thinking behind design
The thinking behind design
Branding through social media
Branding through social media
Creating a good impression on-line
Creating a good impression on-line
Why Singapore Airlines has become an iconic brand
Why Singapore Airlines has become an iconic brand
The benefit of dual branding
The benefit of dual branding
Crumpler stands out
Crumpler stands out
Energising your product
Energising your product
Hiring staff to match your brand
Hiring staff to match your brand
Hallmark keeps their brand relevant
Hallmark keeps their brand relevant
It pays to be different
It pays to be different
How branding changed an industry
How branding changed an industry
Nowism: The current consumer trend
Nowism: The current consumer trend
Five branding mistakes to avoid
Five branding mistakes to avoid
Magnation - Getting the branding strategy wrong… then oh, so right
Magnation - Getting the branding strategy wrong… then oh, so right
How customers experience a brand
How customers experience a brand
The power of storytelling
The power of storytelling
The strength of connection
The strength of connection
What is the meaning behind a brand?
What is the meaning behind a brand?
What is the culture of your brand?
What is the culture of your brand?
Branding for the green conscious consumer
Branding for the green conscious consumer
Survey results – A common response
Survey results – A common response
The value of packaging
The value of packaging
Design in difficult economic times?
Design in difficult economic times?
Do you have a strong brand?
Do you have a strong brand?
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