Liquid Creativity

Brief: To refresh the brand of John Willett & Associates to appeal to a growing corporate clientele. After 16 years in business, the client's logo identity was very traditional and did not reflect their nature as a dynamic, solution driven company.

Solution: Liquid designed a simple, strong logo that retains some qualities from the old logo, such as the blue colour. We used an arc to create a feeling of movement that evokes the idea of delivering solutions. We extended the brand by designing a suite of stationery and the client's website.

Result: The new brand is sharper and generates more trust and respect in the corporate service sector. The new brand instilled a sense of pride among the client's staff.

• logo design
• branding
• stationery design
• folder design
• project management
• print management
• website