Liquid Creativity

Brand design

Branding - Research Strategy Folio

ESRI_Branding_Melbourne_L15.jpg
ESRI_Branding_Melbourne_L1.jpg
ESRI_Branding_Melbourne_L3.jpg
ESRI_Branding_Melbourne_L12.jpg
ESRI_Branding_Melbourne_L16.jpg
ESRI_Branding_Melbourne_L11.jpg
ESRI_Branding_Melbourne_L.jpg
ESRI_Branding_Melbourne_L14.jpg
< >
1 / 1 IMAGES

ESRI Australia

Visual identity and branding
that works for you

What is branding?

Your brand or corporate identity communicates your unique promise of value. It provides the customer with an immediate impression of who
you are and what you stand for. It adds instant credibility, recognition and familiarity to your business.

Branding refers to much more than designing a logo for a company. It is the overall image and message that communicates your brand’s personality and attitude.

A strong identity will reinforce your message and differentiate your company and products from your competition. Your customers will begin to see you in a refreshing new way and potential clients will have confidence in your product or service.

The value of good branding is immeasurable.

 

The process of building a successful brand

A professional design service plays an important role in building your brand. When your message is represented successfully, it can lead to increased sales, greater market share and better profits for your company.  

There are some simple principles to consider when creating a brand or visual identity for your company. These guidelines form the crucial foundation that helps ensure you build a successful brand. The fundamental work for developing a successful brand takes time  - it is an investment
of effort and team work.

 

Know your target audience

You must have a thorough understanding of your target audience. Place your audience into a category. No company can serve everyone. What demographic information do you have about your client (based on age, gender, cultural background, geographic location, socio-economic group etc,)? What is the psychographic description of your client group? What are their core characteristics or personality types? their values? their motivators?

These are the things that are not so easy to measure! The more you know about your ideal client, the easier it is to reach and appeal to them. What type of image would your audience respond to…corporate, funky, elegant or contemporary,
just to name a few?

 

Knowing what you want your brand to say

Consider the core values of your company and the personality that you want to communicate through your brand. Simply, what would you like consumers to think when they perceive your brand? A feeling that your company is dynamic, progressive, established or exudes quality? Or is it young, trend-setting or savvy and sophisticated?  When customers choose you, it’s because they resonate with what your brand stands for. Your brand helps them further define themselves. By communicating who you are in a powerful way, it lets potential customers build a relationship of trust with you.

 

Create consistency

Once you are clear of your target audience and company message, your branding will be more focused. All your marketing and communication activities should reinforce the same visual image and brand message. Consistency cannot be stressed enough in the development of your brand. Consistency ensures recognition, familiarity and embeds your brand in the customer’s consciousness.

A brand works hard to build your company over time.

 

How to get started

To create a brand, start by developing a relationship with a graphic designer. They get a good understanding of your business and vision and visually represent this. Your company image and logo are both crucial to your business growth. So consult a professional graphic designer and branding expert even if you have some knowledge of graphic design or design software. You want to get this core part of your business right from the start.

Liquid Creativity is based in Melbourne, so if you're a Melbourne company we can meet with you and really get to know your business. If you want a graphic designer who can work with you as a true creative partner in creating your logo and brand design, get in touch today.