Brief: To completely redesign the packaging range for this blanket manufacturer to appeal to their 25-50 year old female audience. The existing packaging was very dated with no consideration given to consistency, shelf appeal or the desires of customers.
Solution: Liquid helped Waverley connect with their audience by creating an aspirational lifestyle. Images of family, warmth, desirable surrounds and styled interiors connect with women on a deeply emotive level. We created a fresh, contemporary design with strong, consistent branding, emotive lifestyle imagery, great shelf appeal and product recall. Each packaging range is brightly colour-coded for the customer to easily identify.
Result: A significant increase in customer numbers and retail distribution points across Australia. A revitalised interest in the company from the major retailers, and increased shelf space in Myer and David Jones.
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