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Brief: To design labels for the Cellar Door products. Moss Brothers understood that packaging is crucial to the selling process. Solution: Liquid designed the labels using fresh colours and simple graphics that relect the contents of the bottle and the Moss Brothers' brand. The Bona Vista design is luscious and sweet and the Olive oil is clean and home grown. Result: The label design had an immediate impact with image-savvy buyers, and clearly positioned the brand as a wine that identified with the lifestyle of younger consumers. |
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Branding / Design links |