Liquid Creativity

Brief: To update the existing labels with contemporary design and instant
shelf appeal. Jane Moss Wines understood that packaging is crucial to the selling process.

Solution: Liquid designed the labels to match the target customer - young, fresh and confident. Our design uses fresh colours and bold, simple graphics to stand out on the shelf from traditional labels, letting younger, "café society" consumers know that this is their wine.

Result: The label design had an immediate impact with image-savvy wine buyers, and clearly positioned the brand as a wine that identified with the lifestyle of younger consumers.

• branding
• packaging
• print management