Liquid Creativity

Brief: To connect with customers who care about the craftsmanship involved in making furniture and are prepared to pay for quality. To create an advertising campaign linked to a website in order to communicate with this target audience.

Solution: Liquid helped the client connect to their audience on an emotive level, showing their ideal customers the care, quality, uniqueness and detail of Woolstore furniture, and the traditional craftsmanship and natural materials that go into their products.

Result: Customers used the site as a call to action from the advertising campaign to view the whole brand story. The whole branding campaign inspires customers to visit the showroom and discuss their ideal pieces of furniture.

• project management
• advertising
• art direction
• photography
• copywriting
• website