Liquid Creativity

Brief: To design a new catalogue to make guitar buyers feel good about choosing Maton. The catalogue had to reflect the premium quality of the product.

Solution: Liquid made it personal by create a catalogue that is a collector's item. We created a story around Maton’s values of craftsmanship, quality, detail, tradition and innovation.

Result: A stylish lifestyle catalogue which makes the potential purchaser of a premium priced acoustic guitar feel that Maton understands how they feel about the purchase: that buying a guitar is important, highly personal, and one-off.

• project management
• catalogue design
• art direction
• photography
• print management