Liquid Creativity

Brief: To design a new, fresh logo to appeal to the client's 25-50 year old female audience. To match the feel of the logo with new, contemporary blanket materials and colours. The existing logo was very dated and traditional.

Solution: Liquid designed a new logo that was a distinct departure from the previous symbol, which resembled a crest and alluded to the brand's heritage in wool. The strategy was to reflect in the new logo a light, textural quality, and to identify Waverley with the fibre that is woven into their woollen products. Typography was kept rounded and soft to reflect the product.

Result: The symbol suggests the intertwining of the finest grade wool. The result has been increased brand awareness and the ability for customers to clearly identify Waverley on the shelf, whether an individual product or the entire range.

• logo design
• branding
• packaging
• project management
• brochure design
• catalogue design
• art direction
• photography
• copywriting
• print management

• Branding services
• Branding articles
• Free branding strategy