Liquid Creativity

Brief: To create a lifestyle catalogue for this blanket manufacturer to appeal to their 25-50 year old female audience. Their current catalogue was very dated and traditional.

Solution: Liquid helped Waverley connect with their audience by creating an aspirational lifestyle. Images of family, warmth, desirable surrounds and styled interiors connect with women on a deeply emotive level.

Result: A significant increase in customer numbers and retail distribution points across Australia.  Renewed interest in the brand and increased enthusiasm from agents using the new catalogue as a selling tool. A revitalised interest in the company from the major retailers, and increased shelf space in Myer and David Jones.

• packaging
• branding
• logo design
• project management
• brochure design
• catalogue design
• art direction
• photography
• copywriting
• print management

• Branding services
• Branding articles
• Free branding strategy