Liquid Creativity

Brief: To capture a sense of energy that would excite board members, contributors and members and represent 2010 as a picture of success, with positive changes and growth for the future.

Solution: By integrating energy graphics into the visual treatment of the sports photography and using a selection of dynamic imagery to highlight the diversity of events and experiences the sport offers. Coupled with this striking approach to imagery was an emphasis on clarity of information combined with a simple, typography with a punchy sensibility.

Result: This 60 page Annual Report was the first piece of collateral Liquid undertook for Gymnastics Australia. The refreshed visual identity generated a great deal of excitement and pride within its board members, contributors and athletes, and placed Gymnastics Australia as a benchmark sporting organisation.

• annual report design
• logo design
• brochure design
• print management

• Branding services
• Branding articles
• Free branding strategy