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Brief: To develop a strong lifestyle brand that reflects the fun personality of this fitness bootcamp business. Solution: Liquid created a simple, bright identity for the brand that represents fun, enthusiasm and energy. This theme translates well across media and appeals to the client's inner-city, youthful, image-savvy market. Result: A brand that is recognisable at a glance, with website visitors booking sessions based purely on the feel of the logo and the sense of fun the brand represents. |
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