Brief: To increase awareness of the school and raise its profile by reflecting its core values and warm atmosphere.
Solution: We created a desirable student lifestyle across various media to appeal to parents and students alike. We emphasised the human quality of the school - a mixture of warmth, fun, learning, and care for the individual.
Result: Greater student intake and community awareness of the school. An increased response from interested parents directly after receiving the prospectus. Increased request for school information after the poster and postcard campaign targeting preschool centres.