Liquid Creativity

Website Design

Application - Websites Folio

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Alba Hawaiian

Discover how a product or service
fits into a person’s life to satisfy an
emotional need.

Branding is essential to effective
website design

Website design starts with your company brand. Whether your website is your main form of marketing or just a part of your marketing campaign, its look and feel must represent the personality of your company. Establishing your brand through website design develops trust, loyalty and recognition.

Everyone likes to access information quickly, especially web users. It takes only a few seconds for your potential client or customer to assess your website and decide to either click further or look elsewhere.

For this reason it's crucial that your core message is clear and your branding and design appeals to your ideal client. What is their first impression of your site? Is it clean, easy to navigate, professional, fun, corporate, innovative, engaging?

Consumers rely on emotion when purchasing a product or service, so you need people to feel good about their purchase. Who is your ideal customer? What are they looking for? You need to communicate with these people and capture their attention. You need to inspire and excite them to take a specific action. Do this by building anticipation and excitement about the purchase of your product or service. Appeal to your ideal customer and their hopes, wishes and dreams.


Tips for successful website
design and functionality

  • The website design should have a clear hierarchy of information to communicate your message. This means that the most important message and the core selling point must be the first thing that visitors read. The design should guide them around the page from the most important information, whether text or imagery, to the least important, which should be much smaller and less prominent.
  • The core navigation should be the same on every page. The website design should allow the user to browse intuitively without getting lost.
  • Pages and images should load quickly. Once again, customers are time-poor and want to find information quickly. People get frustrated and impatient if they have to wait for pages to load.

 

More tips ...

  • Get control over the growth and updating of your website with a Content Management System (CMS). A CMS means you can easily update the text on your site, add or update new images, add pages, create links, or access statistics on how the site is being used, using a simple web interface, rather than having to send all changes to your web designer or developer.
  • If you have an e-commerce site, make sure your shopping cart system is secure and easy to use.
  • Use search engine optimization (SEO) techniques so your customers can find you on the web.
  • Make the website user-friendly for your target audience. If you're appealing to an elderly, less internet-savvy audience, the site needs to be very simple, with large text and not too much of it. If your audience is mainly home-based, avoid using advanced technologies like Flash on your site. That's because your customers often won’t have the latest computer or software, or the fastest internet access.  They might not have the appropriate browser plugins installed, and rather than taking the time to install them, they'll tend to move to a simpler HTML-based site where they can get what they need more easily.
  • Make sure pages are formatted for printing so that customers can print out the information they need.
  • Ensure your site complies with current web standards.
  • Have a clear call to action. Make it easy for customers to contact you, whether by email or phone.


How to get started

At Liquid Creativity, we specialise in keeping your brand vital and alive through website design. We help businesses connect with their audience by understanding consumers' passions, desires and feelings. 

A professionally designed and constructed website will attract more contacts, sales and referrals. Liquid Creativity can take you through the process appropriate for your business goals. So whether your business is international, national or based in Melbourne, Liquid can create a brand and guide you through the tools you need to grow your business on the web. So for a graphic designer who will work with you as a creative partner on your website design, get in touch today.