Your customer’s experience with your brand needs to be consistent

Your company logo design is the core of your branding, but it's only the start of creating a brand. Once you've captured the personality of your company through your logo, you can carry its tone and graphic design through to all of your stationery.

Every item of stationery seen by your customer or client will give them an impression of your business. To develop trust, you need to present a professional image throughout your documentation. Internal documents are also important, as they determine your organisation's self-image. Your people need to understand the importance and value of your logo and stationery design. When it's done right, branding can even help instil a sense of pride in your team.

Stationery as promotion

Every time a client or customer receives communications from your company, your stationery design tells them how you want to be perceived. When you keep reinforcing the same message over and over again, you establish recognition and customer recall.

Stationery design: some rules to follow

If you've been using professionally designed stationery, but then start sending out photocopied newsletters in black and white, suddenly you are sending out a different type of message which undermines all the great work you've done developing your brand. If your employees start creating their own stationery in Microsoft Word, this also sends out a negative message and undermines your brand.