Liquid Creativity

School Prospectus

Application - School prospectus Folio

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Bacchus Marsh Grammar

Parents base their trust on what they can feel and see. The quality of graphic design, photography, paper and printing are all crucial.

The school prospectus: creating a desirable lifestyle

At Liquid, we have considerable experience branding and promoting schools. Every school is unique and has a unique personality that they want to convey to current and potential parents and students. We specialise in capturing a lifestyle that appeals to the school’s specific audience.

 A school prospectus offers an overview of the school. Through graphic design, imagery and text, it represents the school's personality, values, strengths, experience, facilities and location. It immediately captures the feel of a school and the essence of what the school stands for. An effective brand and considered design of a school prospectus can result in more sales, and the selling process can be easier, faster and more streamlined.

 
Understanding your school

The school prospectus design process starts with understanding the unique nature and spirit of the school. At Liquid, we like to meet with the principal or marketing director and walk through the school and surrounds, to obtain a full picture of its grounds, facilities and special features, and to see the students at work and play. We're located close to the Melbourne CBD, so we can visit any suburb in Melbourne or any regional Victorian school.


The impact of great photography

The imagery in a school prospectus is everything! Use professional photography, as the school and lifestyle images are the main selling point and focus of the prospectus.  Potential parents and students will get an immediate impression of your school when they see these photos. Cutting costs by not using professional photographs can make your school seem less reputable.

A great picture is ‘worth a thousand words’, but poor photos can be a deterrent. They can actively prevent people building trust in the school.

Once you've had professional photos taken, you can then use them for other promotional material, like posters, postcards, newsletter headers or even large prints in your foyer or other common rooms. In this way your school personality and brand will constantly be reinforced. Most schools only need to update their prospectus every 3-4 years.

 
Consistency reinforces your school image

Once a graphic design style or brand has been created for the school prospectus, it's best to retain it in any further promotional material or in-house stationery and information. Repetition creates brand awareness. This recognition develops trust not only with parents and students, but with all the teachers and the surrounding community.

 Word of mouth is your strongest marketing tool, so it's important that people talk about the professionalism, care and thought in everything you produce. People will then go on to assume that your teaching, curriculum, procedures and student care will also be very professional and detail focussed. The school prospectus should reflect the values of your school, your website and any other promotional material. Teachers, parents and students should all enjoy the same brand experience wherever they see your school marketing material.

 
How to get started

Liquid can offer guidance on how to capture the right message to represent your school. A school prospectus is often the first information a parent or student may receive about your school. After reading the prospectus they will form an impression of the school and decide to either ring for a viewing or continue searching for other schools. It's crucial that the school prospectus appeals emotively to parents and makes them feel that their children will be well educated, in safe, caring hands.

 Liquid will take you through the process step by step. We're conveniently located close to the CBD in Melbourne. So whether you are a local Melbourne school or a regional school, Liquid can help you create a school prospectus that will capture your unique personality and promote your school.

 If you want a graphic designer who will get to know your school and work with you as a creative partner in a school prospectus design, get in touch today.