Liquid Creativity

Presentation folders

Application - Presentation folders Folio

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Passport Travel

Presentation is everything!

A corporate presentation folder is a professional way of representing your company and leaving behind relevant information after a meeting. The folder represents your brand and gives your potential customer better recall of your business.

A presentation folder may involve something as simple as a logo on the cover with contact details on the back, printed on beautiful stock. Or it may act more like a brochure.

 
The importance of branding your
presentation folder

A presentation folder is a great way to reinforce your brand. The more you educate your clients about the values, messages and look and feel of your company, the more they will remember and trust you. If your client is seeking varying quotes and proposals, then once you've left the meeting room or conference, the material you leave behind needs to sell by itself. It's also a great way of promoting your website, where your client can access further information.

 
Consistency is the key

Branding is all about emotion and connecting with your audience. Your presentation folder needs to convey this emotion using colours, style, paper, images and messages. What works best is for a graphic designer to create your brand and then apply the established look and feel throughout your marketing material. So the branding for your presentation folder should be consistent with the business card attached, the brochures and flyers inside, the design of the website, and any other collateral.

A few tips to stand out from the rest

A standard presentation folder fits A4 sheets.
If you want your company to stand out and be noticed, then add a sense of surprise to the folder. There are several high-impact ways to do this:

  • use a different size like a square or A5
  • design a custom-shaped pocket for brochures,
    letters etc.
  • choose a curved or angled cover
  • use a gate-fold presentation folder
  • select different finishes like embossing,
    forme cutting, gloss spot varnish and foil stamping

 
How to get started

The main aims of a presentation folder are to inspire your prospective client, help them learn more about your business, and make it easy for them to contact you by phone or the web. Using professionally designed folders as part of your marketing material will give people a positive impression of your company, which leads to more contacts, sales and referrals.

So whether your business is international, national or based in Melbourne, Liquid can create a brand that can grow your business in print and on the web. We are conveniently located close to the CBD in Melbourne. If you want a graphic designer who can work with you as a creative partner in your presentation folder design, get in touch today.