Liquid Creativity

Logo Design

Applications - Logo Design Folio

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JWA

Branding is how customers remember, experience and perceive your company

A company logo or corporate identity will immediately make an impression on customers.
It only takes a few seconds for them to form this impression when they see the logo, or any other graphic design material or messages you use.
A successful logo design can make your brand and image stay in their minds.

No matter how small your company is, you can have a powerful and successful logo. You don’t have to be a huge company like McDonalds or Coca-Cola and be recognised worldwide to have a successful logo design and brand.

It’s all being seen as a professional company because of high-quality, well-planned graphic design. You may be a small company in Melbourne but you can project yourself with the same professionalism and quality as a larger company.

 

Logo design: quick rules

There are a few key ingredients in creating a logo for easy recall:

  • speak to your market
  • convey the image of your business
  • keep the logo design consistent for recognition
  • use clean and simple design for easy recognition
  • stand out from competitors

 

How is your logo design linked to your brand?

Your logo is the basis for your brand. It determines the personality, look, feel, and colours of all your marketing material. Keep this tone consistent whenever you send a message to a customer, whether in the form of a brochure, website, sign
or newsletter. The logo must always be seen the same way.

 

Be proud of your logo and brand

It's important that you are proud of your company logo. You don’t want to have to explain that you are a professional company - the logo design and branding should convey this by itself. If your logo doesn't reflect the essence of your business and you're not confident with the image that it projects, it's never too late to get your logo design and branding back on the right track.

 Logo design research

Research by top marketing and graphic design companies shows that the main factor in creating
a brand leader is how people perceive your company. The studies show that people choose
a business to buy their product or service based
on whether their logo and branding are seen as credible. They want to see a company logo, recognise the brand, and feel good about choosing and buying from the company. They want to make sure their experience is a good one. They base this decision on the feeling they get when they see your logo.

 

Logo design: the first step

To create a personality around your logo, you need to have a clear idea of how you want the company perceived. You need to have a vision of what you want the customer to think when they see your logo. You can do this by understanding the customer and your business in detail - information you can then use to create an effective logo and brand.

 

Now how do I get started?

To create a brand, start by developing a relationship with a graphic designer. They will learn about your business and vision and represent this visually. Your company image and logo are two of the most important aspects of your business growth. So consult a professional graphic designer and branding expert even if you have some knowledge of graphic design or design software. You want to get this core part of your business right from the start.

Liquid Creativity is based in Melbourne, so if you're a Melbourne company we can meet with you and really get to know your business. If you want a graphic designer who can work with you as a true creative partner in your logo and brand design,
get in touch today.