Liquid Creativity

Catalogue Design

Application - Catalogues Folio

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Maton

'Victorian businesses that use graphic design are more likely to show profit growth, they grow bigger and faster'. Design Victoria Study

A catalogue of your products is great for customers. It lets them browse your range and get inspired by the lifestyle you offer, the personality, benefits and special qualities of your company. A catalogue can act as a virtual shop, allowing customers to view your products at their leisure, as well as show and discuss them with friends and family. They can browse and imagine how they will feel when they purchase your products.
 

Rules for effective catalogue design

1. Create a desirable lifestyle

People buy products and services because they think the purchase will satisfy their desires and make them feel better. You can appeal to these desires by building an aspirational lifestyle around your product or service. Create a lifestyle your customer sees as desirable and attainable as part of the catalogue design process, and you will sell more product.

The images, text, graphic design and illustrations in your catalogue should be emotive and convey a particular lifestyle. The text should not only describe the product but also explain how the reader can achieve their desired lifestyle by purchasing the item. 

 
2. Appeal to your audience

It's important to know your target audience and the type of lifestyle they aspire to. The more you know about their likes and dislikes, the more accurately you can create a lifestyle that appeals to them.

The graphic design, photography and copy needs to be very emotive and reflect the personality of your brand in a way that connects with the particular audience. A business-to-business (B2B) catalogue design should be very different from a business-to-consumer (B2C) catalogue design. A sophisticated lifestyle might appeal to an older, wealthier clientele; a bright, colourful and fun lifestyle to a younger audience.

3. Use great photography for
maximum impact

The imagery in your catalogue is everything! Use professional photography, as the product and lifestyle images are the main selling point and focus of your catalogue.  Potential customers will get an immediate impression of your company when they see these photos. Cutting costs by not using professional photographs in your catalogue design can make your company seem less reputable and damage the catalogue's success.

A great photo is ‘worth a thousand words’, but poor photos can deter a person from buying. They fail to create trust in the product. You would be better off saving on printing by showing fewer high-quality photos rather than lots of poor ones.
 

4. To reinforce your brand, be consistent

Once a design style or brand has been created for your catalogue, try to retain this style for subsequent catalogues. Repetition creates brand awareness. This recognition enhances consumer trust and ultimately produces sales. Your catalogue design should be a reflection of your store, your website and any other promotional material. Customers should enjoy the same brand experience wherever they shop.
 

Now how do I get started?

Liquid can offer guidance on how to capture a lifestyle that will appeal to your audience. First, we like to learn about your business. Then we take you step by step through the process of the catalogue design and production. We are conveniently located close to the CBD in Melbourne. 

Whether you're a local Melbourne or national company, Liquid can help you create a brand that can grow your business in print and on the web. So if you want a graphic designer who can work as a genuine creative partner on your catalogue design, get in touch today.