Liquid Creativity

CD/DVD cover, label & sleeve

Application - CD/DVD cover, label & sleeve Folio

Dekho_CD_DVD_1.jpg
1 / 1 IMAGES

Dekho

A strong brand gives the business a distinct advantage over competitors

The way you present your CDs or DVDs is crucial to your marketing. Whether you're sending out software, music, videos, educational or interactive material on the CD or DVD, the presentation is a reflection of your company. It should create an appeal that will motivate customers to buy your product and services.


Branding your cover, label and sleeve

Packaging and labelling are a great way of marketing and promoting your products and services. The total package for the CD or DVD design should reflect the content on the discs. The viewer, at a glance, should immediately get a feel of the style and personality of the company that has produced them. Does it have a corporate, fun, funky, professional, contemporary or innovative feel? This branding needs to be consistent for the CD interface, cover, sleeve and label design.The package should speak for itself by inspiring and enticing the customer to open and play the CD. The way to inspire someone is to make the graphic design emotive. How do you want the viewer to feel when they receive the package? Who is your audience and what appeals to them? You need to create a design that taps into their desires, hopes and dreams. Branding is how companies communicate and deliver those emotional promises and rewards to the consumer.

A CD or DVD presentation is not normally the only marketing material that a customer or potential client will receive from a company. It is usually part of a total marketing campaign. The look and feel for the CD or DVD design should therefore reflect the company brand.


Using the company brand for
CD or DVD design

If you're creating a corporate CD, the graphic design should reflect the elements used in other company collateral like brochures and website. The colours and style should be seen as a family. In this way, the customer will always remember your brand and the colours, style and messages it stands for.

Using a sub-brand for CD or DVD design

The CD may be promoting a new product. This is like a sub-brand which sits under the company brand. The CD or DVD may have its own look and feel but it needs to fit into the personality of the overall company brand. The company logo should still be prominent so that the customer is not confused. When Apple released the iPod, the marketing campaign had a very distinctive style, but the look and feel still sat within the Apple branding, with a stylish, simple, clean and contemporary feeling.


Benefits of a considered design

A graphic designer will consider your audience, your brand and your end purpose. This custom design will:

  • inspire the customer to play the CD or DVD but also remember and keep it
  • get referrals by inspiring one person who will show others
  • promote your company by reflecting your branding


How to get started

Your CD or DVD design, including cover, sleeve and label should inspire your customer to remember your brand. At Liquid Creativity, we specialise in emotive branding. We help businesses connect with their audience by creating packaging that is emotive and taps into their desires and aspirations.

Professionally designed packaging will reinforce customers' impression of your brand, leading to more sales and referrals. Whether your business is national or based in Melbourne, Liquid can create a brand that can grow your brand through packaging or through other print and web applications. We are conveniently located close to the CBD in Melbourne. So for a graphic designer to work with you as a creative partner on your CD or DVD design, get in touch today.