Liquid Creativity

Brochure Design

Applications - Brochure Folio

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Bryan Mendelson

Graphic design communicates the
integrity of the products and service
and the credibility of the brand

Even in the age of electronic media, company brochures and other kinds of printed promotional collateral are still relevant. Effective branding means reinforcing your company message and image across many different contact points. Brochures can act as one of those contact points. You can send them out as direct mail, hand them out at conferences, or use them in meetings. They're a critical part of your sales process.

Effective brochure design will position your company in your industry and reinforce your point of difference.


Brochures: what are they for?

Brochure design can do the following:

  • give prospects an overview and an impression of your company
  • reinforce of your brand
  • make detailed information accessible
  • drive customers to your website
  • drive customers to a specific page
    (maybe a special offer) on your website
  • issue a call to action to contact your company
  • offer incentive deals

Brochures: what do they do that the web doesn't?

When you offer customers a printed brochure:

  • they can touch and feel it
  • their impression of your company's personality can be reinforced by materials and printing effects like high gloss stock, embossing, textured stock, foil stamping and unusual forme cutting
  • they'll keep the brochure if it's beautifully presented, especially if it uses unusual effects
  • they'll show their colleagues and friends a brochure design that's impressive and a bit different.

Brochure design: what to consider?

  • Don't make your brochure design text-heavy.
  • Speak to your specific market by using language they can relate to. For example, if your audience is technically minded then use technical terms they understand, but if you're aiming at a new market that's unfamiliar with your technology use simple, clear copy.
  • Use images and graphics in your brochure design for interest and to break up the page
  • Think carefully about the hierarchy of information: for example, vital information needs to be larger than more detailed text
  • Use short headings that are clear and stand out


How to get started

If you have effective brochure design, your prospects will be impressed by your branding, graphic design, imagery, message and offer.
They'll be inspired to learn more and contact
you by phone or the web. Professionally designed brochures as part of your marketing material convey a positive message and impression
of your company. That leads to more contacts, sales and referrals.

Whether your business is international, national or based in Melbourne, Liquid can create a brand that can grow your business in print and on the web. We're conveniently located close to the CBD in Melbourne. If you want a graphic designer who will listen to you and work with you as a creative partner on your brochure design, get in touch today.